The Brand Health Check

If your company disappeared tomorrow, what would customers miss most?*

Our expertise

Our people

Our product or service

Our reliability

I am honestly not sure

Which statement feels most true?*

Everyone knows what makes us different

We know what makes us different, but customers may not

We struggle to explain what makes us different

We look and sound similar to competitors

We have never really defined it

How confident are you that your team would describe the business in the same way?*

Very confident

Fairly confident

Unsure

Not very confident

Not at all confident

What is your biggest marketing frustration?*

Not enough people know about us

We attract the wrong clients

We struggle to stand out

We struggle to explain our value

We find it difficult to recruit the right people

If you could improve one aspect of your brand tomorrow, what would it be?*

Getting more people to notice us

Standing out more clearly from competitors

Bringing our brand in line with the business we’ve become

Strengthening our reputation as an employer

We’re not sure

Which statement best describes your business right now?*

Launching a new business, product or service

Growing and need our brand to keep up

Struggling to attract or retain talent

All three

None of the above