Purpose and people – connecting the two with an EVP for DHSC


We worked with the Department of Health & Social Care to refresh their Employee Value Proposition (EVP), both from a narrative and visual identity perspective. Through talking to their people, we uncovered the perception of HR, its services and the EVP.


This insight allowed us to develop a new inspirational narrative about what the Department offers to its people. It now has a much stronger link to the Department’s purpose, as that’s what their people are most proud of.


The new visual identity for their EVP makes it stand out in a noisy comms environment, makes it easier for their people to understand everything that’s on offer to them and also makes it much easier to find what they need at the right moments in their career.