Creating anticipation for SThree’s new brand
Insight
Global recruitment agency SThree were launching their new brand internally, and needed our help. The campaign was way more than just an altered logo, it was a change in approach, in tone, in how they wanted their people to act differently. We had to make sure their people knew they were part of something bigger so they could look to the future with excitement.
Idea
We worked with the client to produce a comms strategy and action plan alongside a narrative and assets to really sell the brand in-house. It all centered around a virtual launch event with assets created by us such as quizzes, teasers, a brand hub page, copy and content. The launch event kicked off the launch and we helped to keep the chat going with post event support and webinars.
Impact
The launch event recorded SThree’s highest ever virtual attendance and we recorded a high number of users and visits to the brand quizzes and fun interactive elements we created. The four ‘Virtual Growth’ sessions scored around 8.5 out of 10 with attendees, and the client was delighted that such a high-profile and time-pressured event was delivered so well.
