Transforming aviation management

Insight

CANSO is the global voice of the air traffic management (ATM) industry. They connect the ATM industry to share knowledge, expertise and innovation. Following our successful rebranding work, CANSO asked us to modernise their website to reflect industry changes around sustainability, autonomous flight and space flight. The site was split into a public-facing website and a membership intranet. The latter needed a major overhaul to allow for more effective intermember communication and content sharing.

Idea

We delivered the public-facing website content and the registered membership intranet via a Hubspot CMS. Hubspot allows for targeted marketing, member segmentation and registration and provides CANSO with a single source of truth, user data and powerful analytics to help shape content and drive membership involvement.

Testimonial

“The Surgery just get us. It helps that they have worked in the aviation sector for decades, which is hugely useful.”

Deborah Seymour
Director of Communications