A dynamic TV-show style virtual event to inspire GBG’s people to feel stronger together

Insight

GBG wanted to bring their employees together globally to celebrate the year, thank everyone for their part in their success and to excite them about their future plans.

Idea

A live virtual TV-show experience with no speaker talking for more than nine minutes to keep it dynamic and interesting. We maxed out on the interactivity and created a bespoke virtual photobooth to capture the moment when everyone was ‘stronger together’.

Impact

• 92% agreed that they enjoyed the event
• 83% felt inspired to smash the year ahead
• 91% felt proud about what GBG do
• 87% felt clear on where they’re heading and
• 95% believed they were stronger together