Welcome to B2B10 – Leaders Unplugged!

We’re going all out in 2025 on the 3rd of July, to celebrate the 10th anniversary of Barn to Boardroom in style.

This year is all about collaboration and working together to solve the challenges and issues put forward by a panel of senior leaders.

It offers lots of insight and practical things you can take back to your business and start implementing. It’s also a brilliant opportunity to share your knowledge, learn, and collaborate with others.

Of course, it wouldn’t be B2B without the chance to chat and network with your IC, HR, and Employee Brand peers and colleagues over a glass or two and one of our famous BBQ-cooked burgers.

The brilliant five-star reviews we get each year mean tickets are snapped up fast. To get yours and save £100 in our early bird offer, register here.

This offer only lasts until 31st January.

We can’t wait for you to join us at B2B10 Leaders Unplugged!

Thoughts from our attendees

99%

say it’s a relaxing and friendly environment

97%

say it has interesting and varied talks

93%

say there is the chance to connect with peers

90%

say there are fresh ideas

89%

say there is the chance to share challenges

2024 agenda

01

12:00 – 12:30

Introduction

Arrival and registration with drinks and snacks

02

12:30 – 12:45

Welcome

Welcome from The Surgery
Carly Murray, Internal Communications Director, The Surgery

03

12:45 – 13:00

Speaker

Amy Ellis
Head of Internal Communications, PHS Group

04

13:00 – 13:15

Breakout

In conversation with Amy

05

13:15 – 13:30

Speaker

Sarah Meurer
Barn to Boardroom Co-Founder & VP Global Internal Communications, Elsevier

06

13:30 – 13:45

Breakout

In conversation with Sarah

07

13:45 – 14:15

Networking

A Do-Si-Do!
A chance to get to know your IC peers better

08

14:15 – 14:45

Speaker

Howard Krais & Mike Pounsford
Co-authors of Leading the Listening Organisation

09

14:45 – 15:00

Breakout

In conversation with Howard & Mike

10

15:00 – 15:15

Speaker

Kathryn Kendall
Chief People Officer, Saltus

11

15:15 – 15:30

Breakout

In conversation with Kathryn

12

15:30 – 16:15

Networking

The Farmyard Treasure Hunt

13

16:15 – 16:20

Speaker

Final thoughts from Carly

14

16:20 – 17:30

BBQ

Tipple Tasting & HamburgerBarn®
Enjoy a BBQ and tasty tipples from Hogmoor Distillery

15

16:25 – 00:00

Feedback

Thanks for coming! Please let us know your feedback
Find our survey in the B2B Event App!

What to expect from the day

11:30

Barn to Boardroom is held in a converted barn in Lurgashall, just outside of Haslemere. Attendees will find it best to arrive around 11.30am, with plenty of parking you can drive here, get dropped off or with Haslemere Station nearby, lifts can be arranged.

12:00 – 17:00

We’ve invited senior leaders to join us so you can hear firsthand what they need from internal communications, their challenges and issues, and how we, as IC pros can help solve them. You’ll have the chance to team up with like-minded peers to create a big idea to smash the challenges our panel of senior leaders propose.

17:00 onwards

The Surgery’s famous HamburgerBarn® BBQ will be ready at 5pm for all you meat eaters and plant lovers, with a bar & local tipple tasting too!

Our speakers for 2025

Our speakers this year will all focus on leadership and listening – more speakers will be announced soon!

Carly Murray

Carly Murray

Internal Communications Director, The Surgery


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Sarah Meurer

Sarah Meurer

Vice President Global Communications, Elsevier


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Amy Ellis

Amy Ellis

Head of Internal Communications, PHS Group


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Howard Krais

Howard Krais

Co-Founder, True


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Mike Pounsford

Mike Pounsford

Founder, Couravel Limited


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Kathryn Kendall

Kathryn Kendall

Chief People Officer, Saltus


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Our keynote speaker for 2025

Lynsey Davidson

Head of Employee Communications at NATS

Lynsey will be sharing a story about how they have supported leaders to deliver more engaging and impactful communications and enabled them to share best practice among themselves, all in the pursuit of their ambition to become a Top 25 company to work for.

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Get to know Barn to Boardroom a little better

B2B 2024

Read about last year’s event

Learn More

2024 Gallery

View photos from last year’s event

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B2B 2023

Read about our previous event

Learn More

2023 Gallery

View photos from our previous event

Learn More

Sarah Meurer

Get to know B2B co-founder

Learn More

B2B 2022

Read our about our previous event

Learn More

Carly Murray

Get to know B2B co-founder

Learn More

2022 Gallery

View photos from our previous event

Learn More

Hear from our attendees

Mina Dhillon

Global internal comms & culture head

Diehard city girl ditched stilettos for sneakers for today’s #BarnToBoardroom. Took away invaluable insights – and tips can’t wait to use. Glorious farm – could make a country girl of me yet!

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Julie Shaw

Communications Leader

Barn to Boardroom 2023! ❤️ Had the usual internal convos with myself beforehand – e.g. I’ve got too much on, networking… eugh… but it was so worth it. Had some great chats – the dreaded networking was actually fine – and the speakers were superb.

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Nicole Bearne

Internal Communication Top Voice

🌟 Another inspiring day at the Barn to Boardroom event hosted by The Surgery in the beautiful surroundings of their West Sussex farm location! 🌳🏡 The speakers were brilliant, sharing their incredible work in Internal Communications and HR with openness and passion.

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Alex Graves

Chief Visionary Officer and Founder at Silicon Reef

Building partnerships with fantastic people is one of the joys of my job. Yesterday I was with our friends The Surgery for their annual Barn to Boardroom event. The topic was listening and leadership, with great speakers covering Viva Engage for building trust and creating frameworks for how to manage employee activism.

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Shan Chatoo

Communications Warrior

Yesterday was a homecoming of sorts at the Barn to Boardroom event. It’s truly a safe haven for us internal communicators – a place where we can connect, learn, and let loose (treasure hunt or do-si-do anyone? 😉).

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Amy Ellis

Head of Internal Communications and Engagement at phs Group

Morgan Thomas and I had a lovely day at #BarntoBoardroom with the amazing The Surgery team yesterday. #BarntoBoardroom is always a lovely day as it’s a setting that encourages you to be present and in the moment which I love – plus there are always great burgers and gin and this year a treasure hunt(!) for even more memorable networking moments.

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