It’s all about Channel 5’s new streaming service launch
Insight
5 Streaming and Channel 5 were rebranding to become 5, and they asked us to help with the internal launch to support their external marketing campaign. The marketing team wanted to showcase the new brand, and get employees excited about the future of the brand.
Idea
We created several assets for an office takeover which would go live on the morning of the brand launch. Overnight, we installed branded staircases, lift doors, walls, screens, floor stickers and had cupcakes and free coffee on offer to employees on the day. We worked closely with their marketing team to ensure the branding was executed perfectly and aligned with their external campaign.
Impact
We helped to really engage the 5 team and get them excited about the launch. Whille we’re waiting for metrics and measurement, we were pleased to get brilliant feedback from the client. “Congratulations on al the internal comms assets that have been installed for the launch – everything looks great.”
