Getting Channel 4 employees to use their noodle and get excited about cyber security
Insight
Channel 4 needed to make online security fun and engaging. They wanted to bring some life to a serious, dry message by grabbing attention and making it easy for their audience to get the information they needed. It had to be simple and stand out from a host of other internal comms messaging by being creative, innovative and visually powerful.
Idea
We got really creative with this one to ‘deliver’ a brilliant campaign! By turning the key Channel 4 safety actions into a takeaway menu of options, we produced a delicious, fun-copy rich and visually stunning campaign which really stood out. It’s bad ‘korma’ not to look after your digital safety after all!
Impact
The campaign went down like a lovely Friday night chicken tikka. It was unique and, with big, bold and bright visuals became an instant Channel 4 comms classic. It got people intrigued and talking, driving internal discussion and action uptake. It’s still making a progressive change to daily working practices thanks to its colourful and highly visual artwork.
