Engaging the hard-to-reach crew at easyJet with a financial wellbeing campaign
Insight
easyJet’s cabin crew are a younger, happy-go-lucky bunch. They don’t have time to think about their pension. That was a worry for easyJet and they needed help to find a comms campaign solution.
Idea
Pensions can be a bit boring, right? So, we captured our audience’s imagination with a fun, engaging campaign making them easy to understand and encouraging people to start thinking about their financial future.
Impact
A huge rise in pension contributions – in fact, 27% of employees chose to add more to their pension pot every month.
