Creating an internal security brand with a bold, bright approach
Insight
We were asked to support the internal launch event for Cadent’s new security operation initiative. They wanted our support with shaping the agenda, activities, logistics and creative assets.
Idea
To kick off the project, we started with agenda-shaping and idea generation for an interactive activity to keep the audience engaged and ensure the content was memorable. This followed our work on the strategy and comms plan and a narrative which spelt out the why, what, and how. Once everything was in place we created the assets, a lock-up, pre and post event resources and an animated video.
Impact
The event was a success and went really smoothly. The assets have been used beyond the launch day, with a couple more iterations of the animation done to keep the content relevant. We’re excited to see what else will be coming our way on this project!
