Celebrating 150 years of Bauer by stepping through their iconic eras
Insight
Bauer’s 150 Years campaign celebrates their transformation, their people, stories, and values, and their mission to inform, entertain, and inspire. The campaign ran from April to September and ended with a live event on 5 September (150 days after launch) held in the UK, Germany, and Poland with all markets invited to join via livestream.
Idea
Bauer’s internal creative team came up with a creative look and feel for the campaign but needed our help to bring this to life. The key visual was a versatile mix of typography, geometric shapes, and elements in a photorealistic style that we imagined through podcast artwork, era one pagers, videos, intros, outros, merchandise and much more.
Impact
A fantastic looking campaign that has lived and breathed everywhere in Bauer for six months culminating in a really fun event for everyone to be a part of. Engagement with this campaign has been one of the highest for Bauer, with all employees feeling proud of Bauer’s heritage and excited for the future.
