Powering up Bayer’s radical new customer comms plans
Insight
Some big, big changes were afoot at Bayer, fundamentally affecting how they do business with their customers across the globe.
Idea
Words and pictures. It all started with a narrative explaining the new approach and the what, why and how. And, of course, some fabulous offline and online creative content to bring the Customer Powerhouse solution to life.
Impact
A business transformed. Customer Powerhouse comms and our cut-through visual campaign has made it an internal brand people know about.
