A time for celebration & gratitude

Insight

To mark the launch of their new free streaming service, Freely, Everyone TV transformed their summer party into a Freely celebration. The primary goal was to express gratitude to employees for their dedication and hard work on the new platform while providing a unique and memorable celebration to surprise and delight them. Typically, attendance at summer parties is low, so through creative, intriguing invitations and teaser communications, we aimed to create a ‘can’t miss’ atmosphere.

Idea

The venue, featuring a central beach bar with real sand, was ideal for a fun and engaging theme. We transformed the space into a bespoke hotel within a hotel, complete with unique branding. Guests enjoyed a photobooth to capture memories, a custom employee-made playlist, cocktails, and a BBQ. Actors portraying over-the-top hotel staff added a touch of magic by handing each guest pink sunglasses and leis, enhancing the celebratory atmosphere.

Impact

• 89% of guests reported they really enjoyed or enjoyed the celebration.
• 93% felt extremely appreciated or appreciated.
• 68% attendance rate.

“It’s been just brilliant working with you on it. You’ve been 100% dedicated, totally unflappable, resourceful, creative, and fun throughout.”
Jess Hookway, Internal Communications Manager