What is an Employee Value Proposition?

3 July 2019 | Paul Cohen

An Employee Value Proposition (EVP) is the unique set of benefits which an employee receives in return for the skills, capabilities and experience they bring to a company. An EVP is about defining the essence of your company – how it is unique and what it stands for. It encompasses the central reasons that people are proud and motivated to work there, such as its inspiring vision, its values, and distinctive culture. When integrated or threaded into all aspects and touchpoints (internally and externally), a strong EVP will help to retain top performers and attract the best talent.