The Surgery has been growing, expanding and moving into new areas. In order to represent all of our core disciplines – Brand, Digital Design and Internal Communications, we have refreshed our identifying mark. The typestyle stays the same, but the familiar cross has been given more personality. Whilst retaining the familiarity of the original red cross, the new icon becomes a delicate grid of multi-toned red and grey squares representing the simplification of complex messaging through clear design and strategy.
We hope you’ll like it!