Having worked with the HPE (Human Performance Engineering) Clothing brand from its conception, The Surgery have a natural understanding of their business and product. We were there to create the now iconic ‘Motorman’ identity which harks back to founder Nick Harris’s involvement with physical training for F1 race drivers, but still holds true as a visual representation of the power within the human body.
HPE clothing has grown into a truly international brand selling in hundreds of premium outlets around the globe, so needed a sophisticated e-commerce solution to satisfy its loyal customer base as they move to online shopping. The site seamlessly performs all the tasks you’d expect from a fast moving global brand – multiple currencies and complex variations of garments, front end editing and stock level management.
The site also features magazine style article publishing and pulls in feeds from HPE’s successful Instagram account.