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The Law Society: Internal Communications Campaign

The Law Society briefed us to develop an internal communications campaign to launch their Development Academy to their employees.

Working in close partnership, we challenged each other on the objectives for the campaign before working through priority messages that informed a strategic narrative, visual identity and the communications plan. Along the way we tested our thinking with their employees to make sure our messages were landing.

The Development Academy launched with a face to face interactive activity to give people the opportunity to talk about what it meant for them, along with various support materials including an animated video, posters, desk pads and toolkits.