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At a time when FIFA were looking to re-build their reputation both internally and externally, FIFA asked the Surgery to help them develop an internal communications strategy that would support their transformation. With a belief that the performance needed to deliver their new strategy could only be realised by engaging their employees with intensity, we built a two year employee journey. The journey would take employees from understanding the new strategy, believing it’s the right strategy, to owning it and delivering it.

By developing specific internal communications objectives aligned to their business goals, the Surgery were also able to elevate the purpose of internal communications, demonstrating the value it can add beyond simply delivering ‘news’.