Competition in the mobile communications sector is fierce, with a few key players battling for share of voice. Vodafone manage a mighty sponsorship portfolio that builds brand relevance, engages partners and motivates employees. The brand recognised the need to bring consistency to their sport and music sponsorships, bringing them more in line with their latest brand guidelines.
Working closely with their sponsorship agency, Brand Rapport, we created a sophisticated look and feel for each sponsorship property. This language was built around visual triggers that represented what real fans loved most about each property. We wooed the petrolhead posse by integrating the bespoke ‘Rocket Red’ McLaren team livery into high-speed race imagery. The England Cricket Team creative leveraged the social dimension of the game. And, for VMA, we tapped into the raw spontaneity of live music experiences. The creative sang out across a huge variety of print and digital comms tools, driving engagement through an audience as much as a brand driven identity.