When Jenson Button won the 2009 F1™ World Drivers’ Championship, his first appearance back on British soil was for his sponsors, Virgin Media.
We were asked to create the name and brand for an event to capitalise on their sponsorship property and promote their new 50 MB Broadband product.
Seven days of hectic promotional activity became ‘Speedweek 50’, and we rolled the concept out across a huge range of digital and outdoor media, signage and event branding. On the final day, when Jenson returned triumphant, the Bluewater carpark was turned into a racetrack with branded barriers, hay bails and gantries! From concept visuals to the News at 10, we made sure that the thousands attending and tens of millions of people the event finally reached were sure of the connection between Virgin Broadband and speed!