Aviation contributes £50bn to GDP and employs nearly 1m people: it’s a UK success story. However, the industry needed to look to its future and that is where Sustainable Aviation comes in. It’s a long term strategy that sets out the collective approach of UK aviation to tackling the challenge of ensuring a cleaner, quieter, smarter future for the industry. The organisation has existed since 2005 but needed a refresh. The Surgery was asked to created a new brand, and carried it through to a striking website that enables the campaign to communicate both amongst its stakeholders and the wider community.