Sports Channel Network

TV channel identity

Sports Channel Network (SCN) is a leading UK sports channel delivering HD ‘Video On Demand’ programming available on Smart TVs as well as Android and Apple devices. SCN has a diverse portfolio of popular and niche sports content raging from Red Bull Extreme sports to Angling and Equestrian events. Their viewers have access to hundreds of episodes and unlimited streaming completely free of charge.

Owners of SCN, VOD365, came to the Surgery with an open brief to create the identity for the channel. We approached the project mindful that the identity and visual language had to sit well with a multitude of extremely different sporting genres and appeal to incredibly diverse audiences. The result is a very self contained shape representing loops of tape from winner’s rosettes or trophies and a bright, but unusual for sports, colour palette. It is designed to achieve standout in on-screen programme menus, where it will fight for prominence amongst longer-established channel competitors.

The Surgery launched the channel with a complete identity package including Brand Mark, visual language, website, animated idents and digital advertising.