Southern Co-op brand

This is a large, independent, regional co-operative that licences the familiar Co-op brand for its stores and funeral homes in the South East.

The Surgery worked with their leadership team – over a period of a year – to develop a rationalised name, a strong brand essence and a distinctive visual identity for this progressive business with diverse customer offerings.

Southern Co-op.
A fair, fresh approach, for all.

We developed the brand to work across external and internal applications, ranging from induction videos and customer programmes, to funeral care fascias and employee comms, as well as the design of their just-launched ‘store of the future’ at Abbotswood.

Souther Co-op guidelines |