The two objectives of Southern Co-op’s 2017–18 Annual Report were to show how they were achieving their purpose to work together for the benefit of communities across the South of England, and to showcase their new brand statement of ‘a fair, fresh approach for all’.
The Surgery helped to achieve both objectives. Unique stories showcased how they’re achieving their purpose. Supporting images gave it a feeling of inclusiveness whether you’re a member, customer, colleague or supplier. And the use of colour and infographics gave it a fresh feel, making it engaging and easy to read.