Perform

Brand review

Leading sports media group PERFORM appointed the Surgery to review the corporate identity for both the overall group and their portfolio of sub brands. The review was to develop brand messaging and develop core values robust enough to place this constantly developing brand at the forefront of both its B2B and B2C customer base. The restructuring of their corporate messaging and visual identity enabled both internal and external audiences to gain a much better understanding of their products and offering. The result has been a far stronger business which floated shortly afterwards.