Thank You partner incentive campaign

NetApp wanted to create a rewards programme for their channel partners, to recognise best practice and to make sure their dedication, hard work and fantastic sales results didn’t go unnoticed.

Our campaign focused on two of the most powerful words, that have the biggest impact: ‘Thank You’.


Via a dedicated app, partners can sign up, nominate, review their own thank you’s and check who the latest winners are, as well as reading tips on best practice and winners’ case studies.

It was a continuous campaign that the Surgery managed through every stage, from nominations to sending out the rewards themselves.