Nestlé – Let’s face it

Employee engagement survey campaign

Nestlé asked us to create a campaign to show their people that they are listening and acting as a result of their feedback through their engagement survey.

With a diverse audience where English is not always a first language, it was important to use visuals that were universally understood – that’s where our happy and sad face emojis come in. As well as being instantly recognisable, they lend themselves well to honest storytelling about the great things that have been done as a result of employee feedback, but also the things that need more attention.

We created various assets to be used across all Nestlé internal communication channels and locations, including toolkits for comms teams to localise their messages and for managers with hint and tips on how to have honest conversations with their teams.