As an agency that specialises in brands, there’s no better insight into the needs and requirements of an FMCG brand than to create and run one yourself! That’s what our Creative Director, Nick Cordell, did. So we literally put our money where our mouth was and helped him and a friend get Money Clothing off the ground and into store. From fabric prints to e-commerce solutions, fashion shows to advertising, we’ve learnt the laws of design and marketing the hard way – from their effect on the bottom line. Not many designers can appreciate that.
Now, nearly ten years later, Money is stocked in stores around the world. You may recognise the powerful ‘King Ape’ device or ‘Money Signature’ already but, if not, you will do soon…