Our goal was to capture the imagination of easyJet employees around pensions, making it easy to understand and encouraging them to make good longer-term financial choices.
With a hard-to-reach audience we predominately took a digital approach, making content easy to access and digest in small, bite-sized chunks via personal mobiles.
‘Life goals’ was the creative concept, focused on how making small sacrifices now can be easy and can help you to reach the life goal you have in mind for the future.
Using #moneysavingmoments, we linked the campaign across all creative assets and created conversations in Workplace by Facebook about how you could save money to add to your pension pot.
Winner of a 2018 IoIC Excellence Award