Our aim was to create a consistent and regular conversation between managers and their teams about where Cadent is heading and how they’re going to get there.
This rich picture is a tool for managers to use to help tell the story and to create an open and honest environment about the realities of where they are now, and how they need to Think Customer, Think Cost, and Take Accountability.
The creative was also used across a range of assets as part of an internal campaign to engage the whole business in the transformation required.
Winner of a 2021 ICE (Internal Communications and Engagement Awards), silver.
Winner of a 2021 Corporate Content Awards Europe, bronze.