UK Civil Aviation Authority

Visual language

The UK Civil Aviation Authority (CAA) is responsible for the regulation of the UK aviation industry. We have helped the CAA stay ahead of the game since we designed their corporate identity almost twenty years ago. Since then we have supported the organisation with a broad range of communication solutions that target a diverse and disparate audience across both general and commercial aviation.

From class-specific educational awareness literature and initiatives, to trans-audience comms platforms and campaigns, the CAA must communicate with authority, integrity and efficiency. We were asked to provide a complete communication audit which, in turn, led to the development of a single consistent visual language system.