BBC

Doctor Who Experience shop design

The brief was to bring to life the world of Doctor Who within a retail environment planned for a year-long, walk-through Doctor Who Experience at Olympia in London. The shop needed to be an immersive experience, but also a space which maximised revenues as the visitors passed through.

Open for 14 months, the shop served over 270,000 customers and turned over £1.7m. We have since redesigned and installed the shop at the Doctor Who Experience in Cardiff, the Experience’s new permanent home.