Opinion Archives

Employer brand content: quick and dirty or highly polished?

23 May 2023 | Si Andrew

There’s authentic charm in off-the-cuff content, but something high-end can show the quality and care you put into the business. Which is right?

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2021, the year you nail your employee value story

16 February 2021 | Simon Andrew

2020, feels like a dream. But we’ve got the boxsets to say it happened – The Queen’s Gambit, Snowpiercer, White Lines, The Stranger. The endless supply of decent dramas has been a welcome distraction.

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How to talk about race guide

4 November 2020

How-To Guide, which we hope will help you start having those all so important conversations about race in your workplace

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‘Getting’ Internal Comms – do your colleagues and leaders understand what you do?

30 July 2020 | James Blake

“Ah yes, internal comms… you send out those emails, don’t you,” a senior colleague once said to me. Not only were ‘those emails’ just a small part of months of hard work putting the communications around a massive office relocation together, but he was also speaking to me at the end of a successful internal event about the subject.

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Coming back stronger – how to plan your office return

5 June 2020

It’s not often you get to hear hot-off-the-press I/C strategy and planning tips direct from a leading internal communications expert.

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Community Power – how internal comms can foster good mental health

19 May 2020 | James Blake

It’s Mental Health Awareness Week (May 18th–24th), and its timing has perhaps never been so spot on.

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Coming back stronger – are you going to be ready?

11 May 2020 | James Blake

Things don’t always pan out as we think they are going to. Life has other ideas. After all, there can’t be many organisations who had dealing with a global pandemic in their 2020 Q1 planning briefs.

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Coronavirus and internal communications

6 April 2020 | James Blake

Just a few short months ago, most of us hadn’t heard of coronavirus. The terms ‘self-isolation’ and ‘furloughed’ would have meant very little, and we certainly would never have dreamt that we would be worrying about the family supply of toilet paper.

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Edelman Trust Barometer 2020

11 March 2020 | James Blake

The Edelman Trust Barometer 2020 results have been published, and you could be forgiven for feeling a little bit down in the dumps about them. Each year Communications Agency Edelman releases its Trust Barometer, its survey into the trust and credibility we have in our global organisations and institutions, specifically governments, business, NGOs and the media.

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Creating a business change story

18 May 2019 | Carly Murray

You work in a business which is embarking on massive change. You clearly need to engage your people in the change that’s coming their way, through an emotive and inspiring story.

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