The World Rugby Awards is an annual event which celebrates the achievements of players as well as excellence in the areas of development and administration. The Surgery were tasked with creating all the event collateral. Some of what was designed included invites, accreditation passes, registration website, welcome boards, player of the year banners and backdrops. A memorable, witty approach was taken to the copy headlines to tie all the elements together and inject personality. Across the print a strong use of black and silver and finishing effects helped make the event feel premium and quality.