GA (General Aviation) pilots flying in the UK have a new must-have guide for their pre-flight planning and virtual flight bag. The CAA’s Skyway Code is designed to provide private pilots with easy, quick access to key information. The new online guide condenses the ‘must know’ information on UK GA flying into 150 pages of information and graphics in an easy to navigate PDF.
The Surgery were proud to be asked to create this heavily-illustrated, concise (yes, it could have gone to a lot more than 150 pages!) and essential guide, which will be updated annually.
To help the Marketing Communications Team enhance their channel communications strategy, the Surgery facilitated an interactive day that allowed them to explore, debate, discuss and challenge their current strategy, their understanding of the needs of their audience, and the effectiveness of their channels. External and unbiased facilitation aids more in-depth and strategic discussions, and allows everyone in the team to fully immerse themselves in the experience. As a result of the output from the day, The Surgery is now supporting Bayer to better understand the needs of their audience, develop new communications channels and support leaders through story-telling.
At a time when FIFA were looking to re-build their reputation both internally and externally, FIFA asked the Surgery to help them develop an internal communications strategy that would support their transformation. With a belief that the performance needed to deliver their new strategy could only be realised by engaging their employees with intensity, we built a two year employee journey. The journey would take employees from understanding the new strategy, believing it’s the right strategy, to owning it and delivering it.
By developing specific internal communications objectives aligned to their business goals, the Surgery were also able to elevate the purpose of internal communications, demonstrating the value it can add beyond simply delivering ‘news’.
The Law Society briefed us to develop an internal communications campaign to launch their Development Academy to their employees.
Working in close partnership, we challenged each other on the objectives for the campaign before working through priority messages that informed a strategic narrative, visual identity and the communications plan. Along the way we tested our thinking with their employees to make sure our messages were landing.
The Development Academy launched with a face to face interactive activity to give people the opportunity to talk about what it meant for them, along with various support materials including an animated video, posters, desk pads and toolkits.
2016 UK Rail Industry Awards : Thursday 11th February 2016
St Pancras International has been successfully shortlisted for the “Marketing Communications Award” for its suite of station websites designed by the Surgery. The new station sites and HS1 corporate website have increased traffic, visitor numbers and returning visitors, and created a live environment that puts focus on the most important and relevant information when people need it most.
The Surgery has been growing, expanding and moving into new areas. In order to represent all of our core disciplines – Brand, Digital Design and Internal Communications, we have refreshed our identifying mark. The typestyle stays the same, but the familiar cross has been given more personality. Whilst retaining the familiarity of the original red cross, the new icon becomes a delicate grid of multi-toned red and grey squares representing the simplification of complex messaging through clear design and strategy.
We hope you’ll like it!
We have just completed a rebrand for US-based change consultancy business JMW and we just had to share our latest testimonial! As the brand and website went live, their CEO Jerry Straus, mailed our team with the following message:
“If one needed to take care of something very important, why not seek out the best doctors known to mankind?
“Well my dear surgeons, you were the answer to that question. You have taken care of us beyond expectation. And, you made it delightful in the process.
“The more I visit the website, the more I discover, the more I love, which leaves me excited about JMW’s Future. You have done a brilliant job at capturing the essence – the DNA of JMW – and you have helped position us as unique and relevant.
“Thank you for all that you have contributed to our business.”
September 17th 2015 is the date set for our first Internal Communications event at Orchard Park Farm. We will be hosting an exciting day of industry talks and team-building experiences in one of the barns on our premises in Lurgashall, West Sussex. We’re hoping it will become an annual event.
We’ve just won a multi-agency pitch for the Pussy Drinks web contract. Hooray! The outrageous but wholesome energy drink’s brand challenges really excite our creative tastebuds!
Clearview™, an innovative, intelligent new data buiness aimed at gathering incredibly rich and ultimately valuable data in the Sports and Entertainment sector, has just appointed us as their creative agency. We had to move fast to get a brand and dynamic concept for a ground-breaking survey User Interface and will be working hard to deliver everything this Summer. Look out for ‘Bendy man’ in our forthcoming updates…
An exciting new buiness win this month comes in the form of a new long-term contract to provide Internal Communications support for E.ON and their UK and German teams. Look out for updates on exciting projects launching throughout this year!
Surgery is proud to announce our first American client! Connecticut based change management consultancy JMW have commissioned us to review their brand identity with particular focus on their print and digital marketing aswell as interior design of their new waterfront corporate premises.
The Surgery are currently working on a rebrand of Hawk-eye Innovations and their digital engagement business, PulseLive. We expect to roll out the new Identies in 2015. Stay tuned!
We are delighted to announce that The Surgery has just won the tender to review and refresh the whole of High Speed 1’s website portfolio. From the Corporate site through St.Pancras International and all stations to Ashford International in Kent. The refreshed web estate will be launched in Q4.
We have just completed our first project for Centrica Energy internal comms – a short motivational welcome animation for use at their annual conference. The animation quickly depicts the company’s scale of operations to Centrica and former DE employees who have recently become Centrica Energy, following recent CE Canada brand launch. The on-brand film featured information graphics to succinctly explain the company’s assets, team, achievements and goals to new team members.
The Surgery are pleased to announce that we are now working alongside Motivforce Marketing and Incentives (MMI) an agency renowned for its creativity and forward-thinking in the development of customised B2B loyalty initiatives and employee engagement programmes. Our first project working together will be to create a range of communication collateral promoting an internal global sales reward programme for BUPA.
The Surgery are pleased to announce that we are now working alongside Right Formula, the sports marketing and activation agency, to develop a host of digital publications for some of their key clients. And with the F1 World Championship in full swing, the next few months promise to be pretty hectic as our publications deliver the latest relevant news from team sponsors to their global business audiences…