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BAYER Strategy Day

To help the Marketing Communications Team enhance their channel communications strategy, the Surgery facilitated an interactive day that allowed them to explore, debate, discuss and challenge their current strategy, their understanding of the needs of their audience, and the effectiveness of their channels. External and unbiased facilitation aids more in-depth and strategic discussions, and allows everyone in the team to fully immerse themselves in the experience. As a result of the output from the day, The Surgery is now supporting Bayer to better understand the needs of their audience, develop new communications channels and support leaders through story-telling.